Request
How can we quickly gather the insights and data necessary to determine the audience that most values the newly launched app, Zenie?
Response
Rapidly develop baseline performance results for a general audience, then deploy a series of paid ads that test 3 core audiences against the general audience.
Result
Clear understanding of key target audience, which was different than the initial assumption
Clear understanding of the types of content and the platforms that most motivate them to quickly move from learning about Zenie to download and use the app
