Request
We needed to encourage young people to “donate” their lunch break to volunteer to deliver meals to seniors for Meals on Wheels.
Response
Let’s show our audience how rewarding and easy it is to support the elders in their neighborhood by getting influential people to donate meals in their community.
Result
30K volunteer sign-ups
40% increase in social media conversation
17% millennial volunteer sign-up conversion (compared to 3.4% overall volunteer sign-up conversion
