Request
We wanted to constantly inspire our Impossible Foods community with new recipes and culinary ideas, but needed to make sure our content stood out in an overwhelming sea of social media recipe videos. Our phones and our food are becoming increasingly intertwined, but the food on our phones only gets to use two senses to stimulate what IRL food uses all five to stimulate.
Response
Let’s make the food look so good, so dreamy, so yummy that you want to eat it off the screen.
Result
Drove 1M+ views per year
Garnered a 4% engagement rate (4x industry average)
Comments and reactions showed direct intent to purchase
Take a look at these sample posts if you wanna get hungry: Impossible Beef Wellington, Impossible Sausage French Toast Sandwich, Impossible Beef Pot Pie
