Request
We had groundbreaking research from Impossible’s founder, which we wanted to release in a way that built credibility among the science and climate communities as well as a drove awareness for our mission among our foodie community.
Response
In a world of performative Earth Month stunts, let’s boldly proclaim that we don’t have one – we just have a solution.
Result
Pat Brown and Michael Eisen’s research published in PLOS
Garnered 3.5% engagement rate (3.5x industry average) on social media content
Finalist for PR Week’s Purpose Awards
