Request
COVID lockdowns began the month that we were supposed to launch Impossible’s new cookbook with a national book signing tour. Well… now we needed to launch the book in a buzzy way while everyone was stuck inside – and we had 10 working days to do it.
Response
Let’s throw an 8-hour livestreamed cook-a-thon featuring chefs, celebrities, and the Impossible team – AND let’s raise money for No Kid Hungry! If you’ve got time to kill, you can watch it at the link above.
Result
Even with tight timelines, low budgets, and unprecedented global events, there is always room to have a lot of fun.
The book was listed as an Amazon Best Seller the day of the event.
Drove 30% increase in web traffic.
Raised $30K+ for No Kid Hungry throughout the campaign.
