Request
How can we increase participation in GivingTuesday 2024, amidst declining donations and civic engagement across the US?
Response
Focus efforts and resources on encouraging nonprofit staffers and community organizers to run a GivingTuesday campaign, and provide them with the resources to do their best work as efficiently as possible.
Result
$3.6 billion donated in the US (16% increase from 2024)
36.1 million participants in the US (7% increase from 2024)
6 billion impressions from #GivingTuesday on social media
