Request
Budweiser needed to share the good news about their new Bud Zero with their target audience in a way that destigmatized non-alcoholic beer.
Response
Let’s bring people’s wildest dreams from 0-100 by adding a couple zeros – Bud Zeros. The main reason people like non-alcoholic beer is the enjoyment of the refreshing taste without the effects of being drunk and hungover, so we wanted to show how fun life can be when you focus on the positive and zero out the negative.
Result
The best strategies allow ample space for creative partners to blow your mind.
Emotional stories built connections between Bud Zero and our creators and their fans
Millions of views and impressions on the creator partnerships
Engaging content created for the brand-new Bud Zero social channels
