Throughout my years of working at agencies, national nonprofits, and buzzy startups, I continued to feel that the work was interesting (most of the time) but the way that we did it felt unnatural. I got laid off and freelance projects started flowing in. Eventually, I couldn’t handle all the work, so I started to bring in collaborators who were also freelancers and moonlighters, and the work got stronger and bigger and, honestly, way more fun.