Request
We were launching Impossible Foods in grocery stores using the thematic of Grandma’s House, so we needed to find key talent to drive attendance to the launch event and create content that engaged people who couldn’t join the party.
Response
Let’s bring in Instagram’s favorite grandma and Chrissy Teigen's mom, Pepper Thai Teigen, to cook up a storm and then share her Impossible recipes for everyone to try when they buy Impossible Burger at grocery stores near them!
Result
Garnered 4B in earned media reach
Drove 22M talent and influencer social media impressions
Sparked 2M brand social media impressions
Inspired 388 influencer posts
